- Purpose-driven Strategy & Communication Agency Recognized at Annual PR News Awards Luncheon -
San Francisco, Calif., March 22, 2017 – The Siren Agency was added to the 2017 Agency CSR A-List at the annual PR News CSR Awards lunch at the National Press Club in Washington, D.C. today. The awards celebrate the communicators, agencies and organizations working to effect positive change in their communities.
Siren was launched in January 2015 by Annie Longsworth, winner of last year’s PR News CSR Professional of the Year, with the idea of introducing a new set of principles – Purpose, People, Pleasure and Profit – for marketing authentically sustainable organizations. By collaborating with businesses to first deepen their commitment to social and environmental sustainability, Siren then brings those promises to life through thoughtful, impactful communication strategies and campaigns delivered by socially-minded practitioners. Siren’s key services include purpose-driven discovery, sustainability strategy and planning, earned and social media, and employee engagement.
“Inclusion on the prestigious Agency CSR A-List is a significant milestone for Siren,” said Siren founder Annie Longsworth. “It’s an honor to be in the company of the industry’s best, especially after just two years in business. I am grateful to work with remarkable colleagues and clients, all of whom share my intention to build an agency that cares more about its impact than its image.”
“The Siren Agency has been Caesars Entertainment’s Corporate Responsibility communications agency since it launched, and we also worked with Annie during her Saatchi & Saatchi tenure,” said Gwen Migita, VP of Sustainability & Corporate Citizenship at Caesars Entertainment. “We rely upon Siren’s daily counsel, excellent industry relationships and shared commitment to ensuring brands contribute to creating a better world.”
Siren Founder Annie Longsworth is a lifetime member and former chairperson of Sustainable Brands, and has spoken on green consumer behavior and business responsibility at numerous conferences and events, including SB15. Annie has more than 20 years of communications experience, including editorial positions with business and technology publications as well as providing strategic marketing communications counsel for dozens of companies, from start-ups to multinationals. Prior to starting Siren, Annie was CEO at Saatchi & Saatchi S. Prior to that, she spent nine years as President of Cohn & Wolfe - San Francisco, where she launched and led the global sustainability practice.