San Francisco, Calif., March 17, 2016 – Annie Longsworth, founder of The Siren Agency, was named CSR Professional of the Year at the PR News CSR Awards lunch in Washington, D.C. on Tuesday. The award recognizes her role as a sustainability communication trailblazer, and for her ongoing commitment to creating positive change through responsible business practices.
“I wanted Siren to be a different kind of agency – one that cares more about its impact than its image,” says Annie Longsworth. “This recognition is a win for our clients, my colleagues, and the partners who have helped us have a great first year. It gives me confidence that the work we’re doing is making a difference.”
Annie launched Siren in January 2015 after three years as CEO of Saatchi & Saatchi S with the idea of introducing a new set of principles – Purpose, People, Pleasure and Profit - for marketing authentically sustainable organizations. By collaborating with businesses to first deepen their commitment to social and environmental sustainability, Siren then brings those promises to life through thoughtful, intentional communication strategies and campaigns delivered by socially-minded practitioners.
"In the three years Jackson Family Wines has been working with Annie, she's helped us organize and communicate our sustainability strategy to be effective for multiple stakeholders, including our sales and leadership teams, and our consumers," says Katie Jackson, Vice President of Sustainability and External Affairs at Jackson Family Wines. "She provides ongoing counsel that is both inspiring and practical, and is a key partner who links together the sustainability and communication teams at JFW."
Annie is chairman of the advisory board of Sustainable Brands and has spoken on green consumer behavior and business responsibility at numerous conferences and events, including SB15. She has 20 years of communications experience, including editorial positions with business and technology publications, and strategic communications roles for dozens of companies. Prior to Saatchi & Saatchi S, Annie spent nine years as President of Cohn & Wolfe - San Francisco, where she launched and led the global sustainability practice.
Through a combination of purpose-driven discovery, sustainability strategy and counsel, earned and social media, and employee engagement, The Siren Agency’s mission is to connect brands and people to create a more sustainable future. Current and past clients include Caesars Entertainment, Jackson Family Wines, Johnson & Johnson and Maker’s Common. www.thesirenagency.com