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Brand. New. Love.


At the heart of sustainable brands. 

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Brand. New. Love.


At the heart of sustainable brands. 

“Love is the only force capable of turning an enemy into a friend.”

– Martin Luther King, Jr. 


Traditional agencies help brands spend billions of dollars every year trying to persuade their customers to love them. 


But we all know love isn’t a one way street. So we came up with a better idea. Rooted in the opportunity to become more sustainable, Siren helps brands turn that love into a two way street, showing consumers how much you love them as much as you want them to love you. 


On the surface it's all about creating products and services that people love, but it goes much deeper.  


Loving your customers means looking out for their health and wellness. 

It means caring about the communities they live in.

It means respecting the values they hold dear. 

It means allowing everyone to profit. 

And, ultimately, it means sharing the planet we all call home.   

Brand. New. Love.

At the heart of sustainable brands. 

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The Siren Agency


Who we are and what we believe. 

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The Siren Agency


Who we are and what we believe. 

The Siren Agency is a strategic public relations and communications agency 

We see business as a force for good. 

Sustainability is a journey and it’s one we’re all on together. Now is the time for businesses, governments, NGOS and people of all income levels, faiths, and colors to unite, to innovate and explore how we can adapt to a world in which climate and consumer behavior are intimately linked. 

The Siren Agency’s mission is to connect purpose-led brands and people to create a more sustainable future. This means working with businesses to explore how to deepen their authentic commitment to sustainability, and then bringing that promise to life through thoughtful, intentional communication strategies.  

Brands big and small, new and old, B2B and B2C are evolving from simply bolting on a CSR strategy or celebrating "doing the right thing,” to becoming fully integrated sustainable businesses. 

Collectively, we are a group of socially-minded people that believes purpose-led, or sustainable, brands require a fresh approach to marketing.  We enhance the traditional foundation of product, price, place and promotion with the new 4Ps of sustainable branding:    

Sustainable brands require a purpose to attract the best employees, customers, partners and supporters. 

They are driven by and for people, recognizing that every life matters and that business plays a critical role in ensuring social justice. 

The products and services they create deliver at least as much pleasure as traditional alternatives. 

Their commitment to Shared Value never undermines a focus on profit, to ensure sustainability has ongoing financial viability. 

 

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Creating Brand. New. Love.


The services we offer.

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Creating Brand. New. Love.


The services we offer.

Finding Purpose

the heart of your business

Strategy AND Planning

Charting the Path

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Purpose is as critical to an organization as a frame is to a house – it creates structure, simplifies decision making and clearly communicates how everything fits together. Whether a consumer product goods company, a cleantech start up, or a well-established B2B service provider, Siren’s Purpose Journey facilitates the process of answering key questions and establishing Purpose.

There is no such thing as a sustainable brand, only brands on their journey towards sustainability. The need to evaluate, adjust and align is constant. For projects such as exploring the right non-profit partner, aligning a corporate foundation’s mission, setting long-term sustainability goals, or designing a communication platform, Siren’s Strategy & Planning capabilities help clients identify and address critical business issues.


Earned and social media

Authentic Advocates

When it comes to sustainability, the power of a trusted recommendation drastically outweighs the influence of paid content. With the right relationships with media and influencers well established, plus a tireless curiosity to explore new ideas, Siren can develop and execute an earned and social media plan that gets the right message to the right people.

EMPLOYEE ENGAGEMENT

creating ambassadors

Employees are the most important stakeholder of any organization – they are the ones who bring a brand to life through everyday actions, not to mention 24/7 communication to friends and family. With top down communication a thing of the past, today’s leading companies are seeking ways to engage employees – to listen to and share ideas, to encourage participation, and to work together toward a shared purpose.  

EcoInspiration Sessions

deep dives

Whether it’s a best practices overview, an internal cross-silo collaboration, the development of an industry specific strategy, competitive analysis and exploration of market entry point, or a product or brand brainstorm, an EcoInspiration session is tailored to address a brand’s unique situation. EcoInspiration are active, engaging and allow for participation of people at all knowledge and experience levels.

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Siren Clients


Work we love to do.  

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Siren Clients


Work we love to do.  


“I originally engaged with Annie and team via Saatchi, and have now re-engaged through Siren, to help Caesars Entertainment develop its CodeGreen sustainability communication strategies, which they did with a balance of precision and creativity. I now rely on them for overall execution of our external Citizenship communication plan. Siren excels at reacting quickly to a rapidly evolving plan, and consistently delivers results.”  - Gwen Migita, Vice President of Sustainability & Corporate Citizenship, Caesars Entertainment

“It has been our real pleasure collaborating with Annie and the team from Siren across various JFW sustainability programs. The Siren team brings the rare combination of high-level strategic counsel along with hands-on execution and program management excellence. They are trusted partners on several of our communications and media projects.” - Jason Hunke, former SVP, Communication, Jackson Family Wines


Full client list and case studies available on request - Contact Siren


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About Us


Meet the Team. 

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About Us


Meet the Team. 

The "Sirenistas" are a small and mighty group of communication professionals with a shared passion for inspiring change.

We are purpose-driven strategists, counselors, writers, researchers, media relations black belts, social media pros, creative catalysts and sustainability devotees.


Annie Longsworth

Founder

An eternal optimist, Annie is a pioneer in sustainability communication. After years at big agencies, including three years as CEO of Saatchi & Saatchi S, she launched The Siren Agency, which is dedicated to creating positive change through business.

She started her career as an editor, which explains why she asks so damn many questions. She has worked with clients of all sizes, across all industries, and of all shades of green.

She loves thinking about how to influence stakeholders using communication to impact beliefs, behaviors and actions. She lives in San Francisco with her family, dog, two cats and approximately 50,000 bees.

Chris Cox 

Creative Director

Chris has a story to tell you. With more than twenty years of agency and in-house experience developing and managing employee, corporate, and consumer brand campaigns in the USA and Europe, he helps build sustainable brands from the inside out.

Chris brings a unique left/right brain balance to client challenges, combining strategic planning with visual storytelling to create campaigns that shape corporate character and build advocacy.

Originally hailing from the U.K., Chris lives in Oakland.  


Eric Raymond

VIce President

Eric has a passion for guiding forward-thinking businesses in defining their positive impact and helping make the world a better place.

A strategist by nature, he has spent 15+ years reshaping traditional practices and creating imaginative and integrated PR, social media and digital marketing activities through both in-house and agency roles. He’s worked with Google, The North Face, Facebook, Adobe, and HP in its $7M employee engagement partnership with Kiva.

Eric started his career with a stint in entertainment marketing as a publicist for Ray Charles, BB King and other artists, so if you’re within earshot, you’ll hear music coming from his Oakland residence.

ErikA Schuetze

Director

Erika loves nothing more than seeing her client’s name in lights! With a passion for communications and storytelling, Erika has been promoting companies in technology and sustainability for more than fifteen years.

She embraces the art and science of crafting her client’s story to ensure the right message gets to the right audience. Erika has worked with Fortune 100 companies and pre-IPO start-ups, and also has experience in the education and non-profit industry.

Erika lives on the Central Coast of California where she enjoys spending time with her husband and two young sons, and volunteering for local schools and organizations.


Nandita Geerdink

Director

Nandita sets her clients apart from the crowd by gleaning powerful stories from complex initiatives and taking them to the right audiences.

Her practice is built on mutual respect and a philosophy that every company resolved to use innovation to change the world for the better should benefit equally from her experience, commitment and enthusiasm.

Passionate about innovation, corporate social responsibility, sustainability and companies that make a difference, Nandita helped to launch Text 100’s clean technology practice in 2006 in San Francisco.

She since moved to Madison, Wisconsin where she enjoys four seasons with her husband and two kids.

Renee Farris

Writer

Renee Farris is a social impact storyteller and strategist. She has ten years of experience leading communication initiatives. In her current role she helps companies share their corporate social responsibility stories with audiences around the world. 

Renee has worked with Toyota, 3M, Chipotle, REI, PwC, Suburu, Carnival, Etsy and Ben & Jerry's, just to name a few. She is an experienced writer and has written content, blogs, social media posts, and over 40 news articles. Renee has also earned an MBA, is GRI certified, and is working on a PMP certification. 


DAVID BAUM

ACCOUNT EXECUTIVE

After graduating with the highest GPA in his major of Environmental Economics and Policy, David traveled to Africa, the Middle East, Asia and Europe.

In Kenya, he studied anthropology and ecology, working with the local Masai Tribes people to understand their relationship and perception to global climate change and the melting ice cap on Mt. Kilimanjaro.

Since being back in the US, David is a project manager, researcher and budding media relations guru. For now he lives in San Francisco but his eternal wanderlust won’t keep him in one place for too long. 

THIS Could Be You!

Siren is looking for a person with eight arms, or least a person who likes to do eight things at once. While underwater. 

An entry level octopus, you love social media, figuring out how to solve problems, research, trends, relationships, organization, brands, matrices, interacting with all types of people, and contributing to creating a better world.

If interested in learning more, email annie@thesirenagency.com.